Showing posts with label adbusting. Show all posts
Showing posts with label adbusting. Show all posts

18 January 2011

Overheard on Limbaugh

So today, January 18, 2010, Rush Limbaugh said the following as part of his daily radio program:

The left is constantly telling anybody who will listen how rotten this country is, how rotten we are, how rotten the nation is, how unfair and unjust our economic system is. They create this environment of pessimism, self-hate, and desperation. They tell victims -- and they try to make as many people victims as possible by putting them in groups of victims.

They tell these people that they've got no chance in this unjust and unfair country. "If you're Hispanic, you got no chance. If you're African-American, you got no chance. If you're a woman and African-American, you are doomed! You have no chance. The only out for you is the military, and if you do that, you're stupid, but you really can't be blamed because this economy was so destroyed by George W. Bush, you have no future." What is this going to do to people? And this went on for eight years. And before Clinton got to ten it went on for 16 or 12 years, during Reagan and the first term of Bush. This has been a constant refrain: Uunjust, unfair America is.

What stuck me was how similar, at least on the surface, this sounds to a message written by Dr. Carter G. Woodson, in 1933, in his book The Mis-Education of the Negro:

THE "educated Negroes" have the attitude of contempt toward their own people because in their own as well as in their mixed schools Negroes are taught to admire the Hebrew, the Greek, the Latin and the Teuton and to despise the African. Of the hundreds of Negro high schools recently examined by an expert in the United States Bureau of Education only eighteen offer a course taking up the history of the Negro, and in most of the Negro colleges and universities where the Negro is thought of, the race is studied only as a problem or dismissed as of little consequence. For example, an officer of a Negro university, thinking that an additional course on the Negro should be given there, called upon a Negro Doctor of Philosophy of the faculty to offer such work. He promptly informed the officer that he knew nothing about the Negro. He did not go to school to waste his time that way. He went to be educated in a system which dismisses the Negro as a nonentity.


I'd like to suggest, however, that there is a vast world of difference between Dr. Woodson saying this from a place of oppression, and Rush saying similar things from behind the gold-plated microphone of the EIB Network. To see the similarities on the face of the messages (that minorities have been fed a load of ideological horse manure about their proper place in society) is to miss the fundamental point.

For a member of the master class to point this out (and El Rushbo is always happy to point out, with his "nicotine stained finger," that he is part of the master class) is perhaps gauche, but has no possibility of being a call to revolutionary consciousness. When Dr. Woodson names it, however, he names not only the problem itself but those who perpetrate and profit by it.

When patriotic critics speak of the inequalities facing the minorities in this country, it is not to score points in the political game. It is to name a problem that, God willing, will be rectified.

The key question, the one El Rushbo doesn't actually ask, is who constitutes the "they" spreading these messages of inferiority? Woodson knows. Were he alive today, Woodson would be pointing steadily at the man behind the gold-plated microphone, and the powerful interests for whom he speaks.

30 December 2009

"Made in California....For Enjoyment throughout the World"

I just ran across this on David Wm. Sims's blog, Too Big to Fail, and had to share. Enjoy:

06 October 2009

Detourning Women

Ladies and gentleman (and ladies): detournement.

(Thanks to Jennifer Randles for bringing this to my attention.)

24 September 2009

All of these lives... rearranging themselves for me

A couple of months back I posted about a series of ads I noticed in the Atlantic monthly, and the subtle (or not so subtle) racist undertones I noted in them.

Now that the most recent fracas -- that being over whether Joe Wilson's outburst at the President was an act of racism or not -- is finally starting to die down, I figured it was time to say a little something about this:



Now, yes. I want to give this some benefit of the doubt. It is a stunning ad, and quite amazingly executed (assuming these are actual human acrobats, and not cgi). Be that as it may, however, every time I watch this I think the exact same thing to myself:

Look. Here's over a thousand black-haired, brown-skinned people, arrayed reverently (given the saffron-like robes, one might even say, worshipfully) around the supine blond white woman.

At her every whim, they whirl and shift themselves into new patterns around her: "All of them rearranging themselves... all of the time..."

It is hard, what with the visual imagery being what it is, not to think of all the gyrations and rearrangements that third-world economies have gone into in order to provide us (supine white folks) with the earlier generations of our American comfort objects, our shoes and our handbags.

The fact that she is the focal point is clear. The fact that she is the only one not working her ass off is also clear. What is even more clear is that she seems completely oblivious (or uncaring) to all this black-haired motion that is, quite literally, everywhere she might care to turn her gaze.

The technologies of the industrialized world's white reality -- whether we are talking about television (where it took us a long, long time to get from Father Knows Best to the Cosby Show) or the American electoral process (ditto) -- have always been geared to generate illusory results. White technologies obscure the plain realities of racial, economic, and class disparity that haunt the green meadows of our "civilized" world. We may present ourselves with prettied-up images of all this, but the actuality of it is actually much more grisly and horrific and absurd.



I'm not telling you anything new, of course. You know this. James Cone and Jacques Ellul told you all this a long time ago, and many others besides. But now here is the Palm Pre, reminding us again, only now in much more direct manner, of this simple truth: For every relaxing, oblivious white girl out there, there are a hell of a lot of hard working brown skinned people, rearranging themselves and their lives.

That the result of this disparity is sometimes beautiful for us does not obscure the fact that it is also obscene. Tote that around in your Blackberry, little Miss America.

27 July 2009

How much is that white guy in the window?

Forgive me. I've been reading the Atlantic Monthly again.

Flipping through a recent issue, I began to become aware that there was a common thread running through the images I was seeing. Not in the layout of the magazine itself, per se, but rather in the advertising. Every few pages there was this commonality. Once I noticed it, I went back and checked to make sure. Sure enough. It was there.

The first image was near the front of the magazine - within the first few pages, I'd say. As you can see, it shows an image of, well, a white guy in the right corner of a window. He stares out, masterfully, over a production floor. He looks calm and relaxed and in control, even though his shirt sleeves are rolled down. His posture (arm up, legs slightly crossed) communicates that things are okay. He is where he should be, right? And so is everything below him. Where it should be. For some reason, this guy's back simply oozes confidence, to my eyes, at least.


So far, so good. But then, a few pages on, here was this second image - in many ways a direct replica of the first. Powerful-looking man, in lower right corner of window, looking out through window in a visual narrative of poise and mastery. This time its is harder to tell the racial profile of the man, but he is quite decidedly not African-American (this will become more important in a second). If I'm not mistaken, that's Taiwan through the window. I especially like the tagline: "The end of think. The beginning of know." Introspection is dead; kiss it goodbye. Now is the time for the blind bling-bling of bourgeois assurance that brought us great advances like collateralized debt obligations and... you know... dioxin and stuff. all this to say, by white guy #2, I was starting to get a little suspicious.

That was when I came across this third image, toward the back of the magazine (wouldn't you just guess that?). In contrast to the two masterful non-African-Americans in the right of the two previous windows, here is a very nervous looking African-American, posed to the left of the frame, in a similar manner to the first two. Only here, the window is replaced by a (barred!) railing, a poor-man's window, if you will. The caption reflects uncertainty and lack of control over one's life - precisely the opposite of the message of the first two images. If the first two guys are management, this fellow is lower-middle management at best, and facing an immanent layoff at worst.

What is one to make of these images, taken together? First, probably, is the fact that they are together. All three of them occur within fifty pages of each other in the same magazine. You would think advertising firms would want to keep their material a bit more fresh than this. And yet, here they all are.

Second, taken together, they convey a narrative of business in our present-day global America. The narrative, as I have intimated above, is one of mastery and its lack. To the white guys sweating the present "economic downturn," the message seems to be, "don't worry - you're still on top." To the non-white, however, the message is just as clearly one of nervousness and lack of control over one's resources and, ultimately, time (delay of retirement indefinitely, for example).

It is not lost on me that these images are amalgamated within the Atlantic, a magazine I continue to have serious misgivings about reading. I keep feeling like the editorial policy of the Atlantic should be much, much to the left of what it actually is. You pick it up, it at first has that nice lefty vibe, like the one you got clearly in the good ol' days when Lewis Lapham was at the editorial helm over at Harper's, or, sainted memory!, the really good old days of "fighting" Bob LaFollette and Milton Mayer over at the Progressive. I can't help thinking that any of those mags would have put the kibosh on these sorts of semiotic shenanigans between their covers, despite the loss of potential ad revenue.

Alas, however, not so the Atlantic.

So, like the old song, I ask, "How much is that white guy in the window?" How much as in, "how often?" of course, but also, "at what cost?" I ask because, cute as he is, I am certain that white guy is for sale, and I want to suggest that the price - for us nervous folks, non-white and otherwise - might indeed be too high. Caveat emptor.

12 June 2008

You're simply not white enough. Get out.

Do not long for the night / to drag people away from their homes.
Beware of turning to evil / which you seem to prefer to your own discomfort
- Job 36:20

Several years ago, I was on the phone with someone in the office of the United States Council on Energy Awareness, and I was lying my head off. I was trying to get on their mailing list.

The fellow on the other end of the phone was, by turns, suspicious, cagey, confrontational and interrogating. He wanted to know why I wanted to be on the list of this above-board, obviously grass-roots coalition of concerned citizens, rallying around a cause I think we can all get behind: the fact that there simply are not enough nuclear power plants in America.

So I was telling him that I was a high school physics teacher, and I wanted USCEA's excellent materials to share with my classes. None of this was true, of course. But then again, I wasn't the only one on the phone who was lying.

At the time, the USCEA was a well-funded and very sub rosa arm of the marketing departments of some key power companies, and they were enacting what can only be termed a sort of jiu-jitsu on the level of America's environmental memes. The USCEA was tasked with getting the message out, on the local and national levels, that the cleanest and brightest alternative to our energy "needs" was increased (and increasingly subsidised) nuclear power. Clean and green was the angle, natch.

I was successful in my ruse, and was the recipient for a few years of their materials, until the political climate changed in the Clinton years and the organization-formerly-known-as-USCEA changed its look and name and became something else with a different name but likely a similar agenda.

The main thing I was aware of (and this was the main reason I wanted on their list) was that the USCEA was slick. They sent media alerts. They put ads in magazines. They encouraged you to write your representatives, and they sent you the addresses of your senators and congress persons based upon your mailing zip code. They told you the words to say in your letter, and who to say it to. And by doing this, they made it look like writing your representative was your idea, and that their words were your words.

Like I said, slick.

My lie was a noble one. I got on their list and used their materials to contact my congress persons and senators about developments in the nuclear industry I was made aware of by USCEA's media alerts. Then, I detoured from the USCEA agenda, and instead of advocating for these inanities, I would urge my representatives to reject them, like any rational and sane member of the human species would. But during my time on that list, I also received a passive education in the big business of looking small - the power of grass root manipulation of public policies.

I was put in mind of all this just now, when I happened upon a full-page ad in the latest issue of Harper's. It's on page 11, if you have a copy handy and want to turn to it, or you can download a pdf of it here.

The top of the ad is a picture of a gridlocked highway, with the caption underneath reading, "One of America's Most Popular Pastimes." The ad copy underneath that begins the wind-up to the pitch by grousing about something everyone can agree to hate: traffic congestion. "For many people," the ad copy intones, "commutes to school and work and daycare can take up to three hours a day."

Now, I used to live in Atlanta, a city which, at the time, boasted the longest commutes in the nation - both in terms of average distance and average time per day. Getting across town could be Hell (forgive the pun) on wheels, and so I take this problem raised by the quotation above seriously. Commuting is no joke.

The answer in Atlanta, of course, was the same as it would be anywhere: more public transportation, live closer to where you work, buy a bike, telecommute, learn to live on less disposed income so you can downsize your car and your job, or, you know, walk once in a while. (My particular borough of Decatur enacted some of these sensible ideas as civic policy, making streets narrower and sidewalks wider, and focusing on the development of a planned town center with equal emphases on a central shopping district and the MARTA train station. Sensible. And it worked.)

This ad, however, sees the problem - and the solution- quite differently. The solution is not sensible downsizing of extravagance, but elimination from the streets of certain demographic groups. To paraphrase: white folks can't drive where they want to as fast as they want to because there are too many brown people in the way.

That's right. It turns out this ad is not about traffic congestion at all, really. It is about immigration, and the encouragement of a buggered and reactionary immigration policy that pumps hatred and fans hysteria (their tagline at the bottom of the ad is, "300 million people today. 600 million people tomorrow. Think about it.") while doggedly asserting that the real problem isn't our binge-and-sprawl approach to civic planning or our own over-bloated addiction to car culture. It's Pablo and Enrique, the men who just bussed your table and made sure your toilet seat was clean (or - why stop at day labor? - who prepared your taxes, taught your chemistry course, or anchored your local news. Money may make the "darkies" and the "brownies" more tolerable for a while, but when push comes to shove in the fast lane, they all look the same to us, don't they?)

Where I come from, this is called race-baiting, and it's of a species with the old arguments that say, "we can't let schools be integrated because those [fill in the insulting name for African-American men] can't be trusted around our women." It is an argument from fictional consequences, perpetuating comfortable bigotries and trafficking in stereotypes.

But the ad tell us, "Together we can do something about it." We. Who? Concerned White Folks, that's who. Jane Q. Citizen, soccer mom and den mother, blameless in her SUV, uniting with other lilly-white Janes across the nation to do something about it.

Sound familiar? Spend a few minutes on the websites listed (Californians for Population Stabilization, Americans Immigration Control Foundation, and the Federation for American Immigration Reform among them) and you will discover the same modus operandi that I encountered years back with the USCEA alive and well in the immigration wars. From the websites, you can download podcasts to share with your friends, print posters to put up, and - naturally - obtain media alerts and addresses for representatives to write. After all you, Jane Q. Citizen, carry a lot more weight and persuasive power than some evil lobbyist.

It is, in sum, fodder to help the bigots get organized, without drawing attention to the bigotry.


I don't know when Americans became such a cowardly people. Afraid of terrorists after 9/11? I can understand that, of course - even if ultimately we figure out that we trained and financed a lot of those terrorists back in the day with our wonderful covert military-industrial foresight. Afraid of our daughters and sons dying in an interminable war? Again, I find that a reasonable danger to be afraid of.

But afraid of traffic jams?

And worse - we seem not afraid enough to actually change our way-too-comfortable lives of excess and sprawl as we grasp madly for a solution, but rather afraid just enough to pass the blame off on those "others" (pick your ethnicity) who are somehow ruining "our" dolce vita.

This is pernicious rot, and it speaks ill of us (I'm talking to you, white folks). This ad campaign is a shill, and the "concerned citizens' organizations" behind them are a hissing and an abomination; well-oiled propaganda machines designed to get the Ruling and the Comfortable terrified of potential (not even actual) discomfort, and then equip them with choice pieces of the wrong data to parrot.

Like the old Who song says, It's a put on. Don't forget you're hiding.

My recommendation? If you're really worried about gridlock, sell your car. Change your life and your lifestyle. Stop blaming some fnorded "other" for problems we bring on ourselves and perpetuate.

Or... if you really want to get some karmic traction, join the mailing lists of these bozos and use their lobbying infrastructure against them - by advocating something sensible, decent and moral to our representatives - for a change.